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Could Your Data center Handle a Long-Term Power Outage?


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How long could your data center continue operating following a major power shortage? It’s not an easy question to answer, but doing so could be one of the most important things you accomplish in the process of protecting your facility and ensuring uptime in the event of a disaster. Unfortunately, many data centers do not have a comprehensive response to the challenges that would ensue from a major power outage.  

Suppose, for instance, something were to happen to the U.S. power grid and your facility was left without electricity for several days. If unprepared, your business could experience irreversible data loss, as well as other critical problems like damaged equipment or facilities. But with the right technology in place, your business could stay up and running using backup power and spare fuel.

So, what can you do to protect your data center? First and foremost, you need to diversify your fuel delivery sources. Investing in more than one company for fuel delivery is essential, as a disaster could happen at any point along your supply chain. Something as simple as a route blockage or a shortage of supplies could leave your data center in a pinch. Best practices, therefore, call for partnering with several fuel delivery providers.

As important as it is to diversify your fuel delivery options and invest in a backup power supply, it’s also important to understand exactly how your network is using energy in real time. This will be critical for transferring data to conserve power, and for understanding how much time you have left before your power reaches capacity.

Click here for more information about how Server Technology can keep your organization prepared with its data center power monitoring tools.  

Want to Reduce Your Power Consumption? Optimize Your Server Workloads


A view of the server room at The National Archives

You’re looking for ways to reduce your environmental impact and save money in your data center. Have you considered prioritizing your server workloads? This is one of the easiest and most cost-effective ways of reducing power consumption without having to replace your network equipment. Here are some ways that you can optimize your data storage to create a greener and more efficient network:

Only run core workloads: Power down servers not in use. For instance, turn off equipment that is not essential for customer service, and automate servers to go on when they are needed instead of idling during much of the day. In other words, think about what services are absolutely essential and avoid running excessive amounts of programs unless they are needed

Consolidate your servers: Instead of using many different servers, try consolidating more data onto less equipment through the process of virtualization. This will help reduce the cost of cooling equipment, and will make your data center easier to manage.

Migrate to new hardware: Make sure you are using the latest network hardware—like servers, switches and routers—in your data center. Newer equipment tends to be more energy efficient than older network hardware.

Benchmark your progress: Invest in a data center power-saving solution like a smart or metered power distribution unit. This way, you can measure your total energy consumption in real time or over time to see whether your optimization processes are conserving power.

Do you have any techniques for reducing server workloads and saving energy in your data center? Tell us in the comments section below! 

HDOT: Making Life Easier for Data Center Operators



Are your current data center power distribution units (PDUs) driving you nuts due to their bulky size, as well as lack of outlets and configuration options? If so, you’re not alone. This is a big problem currently affecting data center operators.

As pointed out in the August 22 edition of Processor Magazine, Server Technology is changing the way that data centers distribute power to their racks with its High-Density Outlet Technology (HDOT) solution. Server Technology’s HDOT combines C13 and C19 outlets, while trimming all excess material, for a sleeker model that delivers the maximum amount of density for an individual PDU. Originally, Server Technology’s HDOT PDUs contained 30-amp base models. But now, the HDOT product line has expanded to 60 amps and Server Technology has released a 400V and 415V HDOT solution for larger operations.

“The biggest thing people like is the density,” explained Travis Irons, director of engineering at Server Technology, in the article. “That’s exactly what it was designed to do—provide lots of outlets and lots of different combinations to make everyone happy.”

Just how many combinations can IT professionals choose from now? There are literally thousands. As Irons explains in the article, this allows customers to tailor the product to put outlets closer to the equipment.

“This shortens cable runs, improves airflow, and simplifies cable management,” Irons explained.

A big reason for Server Technology’s HDOT success can be attributed to the use of alternating phase technology, which enables power to alternate per each individual outlet, rather than through each phase. The result is a simpler method of balancing each phase that reduces the likelihood of overloading individual circuits.

Data center operators also love Server Technology’s color-coding feature, which is currently available on its website. HDOT PDUs come in black, blue, green, red, white, and yellow.

Click here to build your own HDOT solution today.  

Telecom Providers: Reduce Truck Rollouts, Save Money


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The global telecommunications industry is growing at a rapid pace. According to Plunkett Research, in 2014, the market will reach about $5.4 trillion—up from $5 trillion in 2013. This increase is being driven in part by an escalating reliance on wireless and fiber-optic communication, as well as the emerging Internet of Things.

As networks become faster and larger, telecommunications providers are challenged to provide speedy and reliable service in a cost-effective way. Consider how expensive it is to deploy a service truck to a home or business every time there is a power-related issue with a Metro Ethernet Core or edge switch. This is a common problem; regularly deploying trucks uses precious gas and creates excessive wear and tear on utility vehicles.

While it’s impossible to completely eliminate truck rollouts, providers can significantly reduce the amount of daily utility vehicle deployments by investing in a 48VDC remote power management solution. Remote power management lets carriers perform remote power rebooting, and makes it possible to measure power loads in amps at each output.

Using remote power management, providers can take the extra capital that would otherwise be put into a gas tank and use it to support research and development for new programs—a process that is critical for expanding telecommunications networks and obtaining new customers. Additionally, remote power management can help providers improve customer service by spotting power-related network issues before they cause any problems and lead to customer dissatisfaction.

 Click here to learn more about how Server Technology, a leading provider of remote power management solutions, is helping the telecommunications industry improve efficiencies and save money. 

Study Shows U.S. Data Centers are Wasting Valuable Power


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The need for organizations to improve energy efficiencies has never been greater, as the price of fuel is increasing and several areas of the country are already mired in severe drought.

In fact, according to a new report from the U.S.-based Natural Resources Defense Council (NRDC) titled “Scaling Up Energy Efficiency Across the Data Center Industry: Evaluating Key Drivers and Beliefs,” U.S. data centers need to start doing more to reduce the amount of energy they are wasting in order to help improve environmental conditions . The report indicates that energy efficiency improvements have been slow to implement.

As the report explains, U.S. data centers waste about $3 billion worth of power every year. And last year, U.S. data centers used about 91 billion kWh of energy. By 2020, this number will skyrocket to 140 billion kWh. Providing this additional power will take 50 large coal-based power plants—which will generate 150 million tons of pollution—or its equivalent.

But as the report also explains, curbing data center power waste by 40 percent could save at least $3.8 billion. This is a savings of 39 billion kilowatt hours, annually.

Power distribution and monitoring software is a critical part of reducing waste in the data center. Operators need to be able to understand which devices are consuming the most amount of energy, and how they could better allocate energy throughout the data center to reduce unnecessary power draw. Until more data centers begin to actively measure and reduce the amount of electricity they are using on a daily basis, the amount of waste will continue to grow.

Click here for more information about how Server Technology, a leading provider of power distribution and monitoring solutions, can help your business reduce its environmental impact. 

NASA Exploring Options for a More Energy Efficient Data Center



The National Aeronautics and Space Administration (NASA) is currently looking for ways to make its data center at the Goddard Space Flight Center (GSFC) more energy efficient. The administration recently released an official request for information as it looks to devise a short-term solution, a transitional solution, and one that will support its long-term energy goals.

The request for information indicates that NASA is looking to invest in the following power management options, in addition to other data center solutions:

• Transformer-free UPS
• Power distribution units (PDU)
• Remote power monitoring at the rack level
• Server utilization solutions

Why is NASA exploring ways of becoming more energy efficient? The decision to investigate data center power-saving strategies is part of the Federal Data Centers Consolidation Initiative (FDCCI), which was established in February 2010 to combat unsustainable data center growth. The FDCCI aims to reduce the cost of data center software, hardware and operations. To accomplish this, it asked agencies to consolidate at least 800 data centers by 2015. The purpose is to drive cost savings and sustainability efforts and increase security in data center environments.

Here at Server Technology, we support the FDCCI and believe that every organization has a responsibility to consolidate and optimize data center operations. And we have all of the equipment that you need to consolidate your data center. Our PDUs and first-class power management software will give you the ability to monitor your power consumption and save valuable resources, including rack space. So you can grow your data center and go green at the same time.

Click here to read our new industry brief titled “Density in the Data Center” and learn how you can consolidate your data center and drive efficiencies with new high-density outlet technology.

Responsible Energy Consumption Is Now Everyone’s Priority


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The current drought in California is getting so bad that the California Water Foundation has proposed changing the featured animal on the state’s flag from a bear to a camel. The three-year drought has devastated the environment, and experts believe that the disastrous effects could last a full decade. The state recently announced that 17 of its rural communities are within 100 days of running out of drinking water. Despite all these dire water-related outcomes, data centers continue to pump out massive amounts of water and energy on a daily basis to cool and power their networks.

If we want to end the current water shortage that is engulfing the Southwest portion of the U.S., business leaders need to take a more active role in curbing the amount of energy they consume. But here’s the good news: It doesn’t have to be a painful process. Reducing power consumption in your data center can save you money, and it comes with many different green initiatives. And with the right technology, you can increase efficiencies and gain more visibility into how your network operates—all with small capital and operational expenditures.

Server Technology is one company that can help you run a greener data center. Its Sentry Power Manager solution provides real-time power measuring, monitoring and reporting tools that your business can use to understand how each amp of energy is used. With the Sentry Power Manager, your business can improve uptime, plan ahead for future growth and get the most out of your data center equipment.

Click here to download a free demo of the Sentry Power Manager.

Introducing Fast Movers with Server Technology


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What are Server Technology Fast Movers? With a 30-year legacy, our desire to meet our customers' ever changing data center power distribution requirements resulted in thousands of designs across multiple product lines. Sorting through this dizzying array to find that right one for your needs is like car shopping. Do I want a base model or tons of features? A compact or full-size? 2WD, AWD or 4WD? Colors? To help relieve some of that anxiety, our product managers identified the Fast Movers consisting of not just popular PDUs, but units with quick turnaround, typically shipping in 2-5 days, and you still get to pick your color.

Where do you find these STI Fast Movers? As you browse through our Products, look for the FM badge on the lower left-hand corner. These Fast Movers are some of our most popular designs and used by some of the industries' most recognized names.

Not finding what you are looking for? Server Technology has thousands of other possible PDU designs available. Still not finding what you are looking for? Try building your own PDU with the Server Technology Build-Your-Own HDOT configurator where you will be able to, well…build your own Smart PDU.

Successful SDN Migration Needs a Reliable Power Monitoring Solution


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How safe is software-defined networking (SDN) for data centers? Here at Server Technology, your source for data center power monitoring solutions, we hear this question a lot. Our response is that it would be unwise to invest in such a new and emerging technology without the ability to ensure safe and responsible power distribution throughout its life cycle, from installation to when it’s time to scale.

SDN, like many other emerging technologies currently being considered for use in data centers, has the ability to facilitate cost savings by driving network efficiencies. As the technology allows for the physical separation of the control plane from the forwarding plane on a network, the network becomes more agile, easier to program and control. So, by this means, SDN allows the network infrastructure to be abstracted and capable of hosting services and applications using the OpenFlow protocol.

But achieving a carrier-grade network through SDN does not come without its share of risks. There are many concerns about SDN, which will be addressed in the SDN Lab at the upcoming Interop New York Conference (Oct. 1-2 at the Javits Center). The purpose of the lab is to ascertain whether SDN, a technology that is still in its nascent stage, is ready for full-scale use at the enterprise level. Right now there are many concerns about SDN performance, security, interoperability and scalability. To ensure continuous energy for the experiments at Interop, Server Technology has been tasked with providing power monitoring throughout the expo.

One SDN concern to be addressed by the lab is power draw. For capacity planning, operators need to see SDN power draw in real time and whether system crashes can be avoided. 

Server Technology’s data center power monitoring solutions, which include data collection management, power measuring and device-level management, make it possible to gain a crystal-clear view of how every piece of software and hardware interact in the data center. If you are considering installing SDN, or other new technologies, click here to learn more about how Server Technology can provide your business with the critical oversight necessary for ensuring a safe migration.  

Server Technology to Bring the Power to SDN Lab at Interop


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On Oct. 1-2, New York City’s Javits Center will host the much anticipated Interop expo, a premier convention where network professionals will come to test and showcase the latest business-driving technologies. And this year, all eyes will be on Interop’s Software-Defined Networking (SDN) Lab, a purpose-built lab designed to test open source SDN software, as well as vendor-specific SDN systems and applications. Its purpose will be to ask the question of whether SDN is reliable enough to drive data center efficiencies.

As a complex multivendor standards-based testing facility, Interop’s SDN Lab presents a challenge to vendors that require constant and reliable power distribution. In order to freely experiment with bleeding-edge technologies, vendors need a way of ensuring that they will not overload circuits and cause outages—a problem that if unchecked could have disastrous consequences for the entire expo.

Server Technology, a longtime power monitoring and distribution provider for Interop, is proud to announce that it has been selected to provide essential power distribution services for the SDN Lab as it tests the interoperability of SDN products and demonstrates how they can be used in a variety of different environments.

Server Technology’s power monitoring software will provide necessary oversight as network professionals experiment with changing workloads and conditions, route various amounts of traffic to devices, and integrate applications and network resources using APIs and controllers. In so doing, Server Technology will prove how power monitoring is absolutely essential for companies looking to experiment with new technologies. 

Click here to learn more about the equipment that Server Technology will use to power the SDN Lab at Interop New York. 

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