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Server Technology Solution Partner Providers (Part 2 of 2 Parts)


In part 1 of this blog we discussed the critical power and environmental information available from Server Technology’s Cabinet Power Distribution Units (CDU’s).

In part 2 of this Solution Partner blog, I will talk more about our power solution products and ways we integrate with other vendors within the data center space.

Two of the most common ways to integrate with Server Technology’s power and environmental solutions are:

1) Directly to the Cabinet Power Distribution Unit via SNMP

2) Using an open API and getting information via our Sentry Power Manager software tool

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Each integration solution has its own advantages and disadvantages:

SNMP Advantages:

1) SNMP is simple to use and is a very common well understood protocol.

2) MIB (Management Information Base) and OID (Object-ID Tree) is posted on our website at

3) SNMP Protocol is available out of the box on all intelligent CDU’s

API Advantages using the SPM software tool:

1) Well documented API that uses standard XML based tools like SOAP and REST (available upon NDA completion)

2) Central location for all information including higher level information like cabinets and circuits

3) SPM is also used to discover, manage, configure, update all of the CDUs within your data center - providing key information and saving huge amounts of time

Either solution allows the user a central location or “single pane of glass” view of their data center power and environmental information via a DCIM or BMS solution.

If the data center is strictly focused on power and environmental information a number of users have found that SPM is all they need to manage these parameters within their data center.

If you are interested in doing an SNMP or API integration with Server Technology’s CDU’s or SPM software please contact CDU’s or SPM systems can be allocated for your development work via an outside IP address for your integration and verification testing.

Data Center Managers: Go Green in 2014


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It’s no secret that data centers everywhere are looking for ways to streamline operational habits to better the environment and reduce monthly expenses. According to the U.S. Department of Energy, an average data center can consume up to 100 times more energy than a standard office building, meaning the term “sustainability” can scarcely be used in conjunction with the phrase “data center.”

As the report goes on to explain, only about 15 percent of this amount actually feeds the IT equipment that is found within a data center. Most of the energy goes into either cooling or server load capacity.

When looking for ways to control data center power and increase revenue, IT managers should consider smart power distribution and monitoring solutions. With a power distribution solution in place, it is possible to better allocate power and pinpoint specific areas that burn through the IT wallet. Additionally, IT managers can use power distribution monitoring to ensure that enough electricity is going directly to individual pieces of equipment, which will prolong system life and prevent crashes from occurring.

One of the best ways to go green this year is to focus directly on the power consumption of each individual cabinet in your data center. You can easily accomplish this at an affordable price with Server Technology’s Sentry POPS Switched CDU, which provides the ability to monitor each outlet and device in your cabinet. With the Sentry Power Manager from Server Technology, you can measure the current, voltage, power, crest factor, apparent power, power factor and accumulated energy. This will improve uptime, create more power and establish green initiatives in your facility.

Are you looking to clean up your data center’s act? Please click here for more information about how Server Technology can help you accomplish this.

Server Tech is Headed to AFCOM’ Data Center World 2014



Right now, data center resource consumption is approaching a critical level. Due to the excessive amount of power that these entities consume, executives everywhere are looking for ways to slash costs without sacrificing uptime or reliability.

For this reason, data center power consumption and monitoring will be one of the most important issues at this year’s AFCOM’S Data Center World 2014, April 28-May 2, at The Mirage in Las Vegas. This premier event will be a solution-driven conference, where attendees will walk away with practical, cost-effective ideas for not only controlling the cost of network hardware but also driving revenue. Data Center World will feature hands-on workshops, advanced tutorials and unparalleled networking opportunities with some of the brightest names in the IT industry.

If you plan on attending this year’s Data Center World, make sure to stop by Booth 706 to visit with Server Technology, providers of advanced data center monitoring and distribution solutions. Server Technology offers a full spectrum of options for businesses of all sizes, such as outlet and environmental monitoring, branch circuit protection and input current monitoring.

Server Technology Director of Engineering and Product Management Travis Irons will also join Regional Sales Manager Mark Hoffert for a detailed Product Information Session of power solutions and strategies. The presentation, titled “Understanding High Power Density and Rack PDU Solutions,” will also highlight Server Technology’s High Density PDU, which was recently nominated by DCS as “product of the year.” This event will take place on Tuesday, April 29, from 3-4 PM at the Barbados A&B rooms.

For more information about the conference, and to register, click here.

Four Power Saving Strategies for Retrofitting Your Data Center



Retrofitting your data center—as opposed to performing a complete rip-and-replace—is an effective, cost-effective way to renovate your facility without having to start from scratch. There are, however, a few basic power-related precautions that you will want to consider before getting started. Let’s take a look:

1. Set a benchmark: First, figure out how your building consumes energy and resources. Then, determine how much waste you are currently producing, and measure all of your internal environmental factors such as humidity and temperature levels. You don’t want to start renovating without a clear strategy in place for improving your current system.

2. Review equipment lifecycles: Before replacing your power distribution units (PDUs), generators, chillers and CRAC devices, make sure you know whether the parts are still active, will soon be obsolete or have already been discontinued. By reviewing equipment lifecycles you will know whether it’s time to invest in new equipment. A retrofit is a great time to make the necessary changes in your data center that you have been placing on the backburner.

3. Analyze your resources: There is a good chance that the resources around you have changed since you moved into your facility, such as local water policies. You might also find that new energy resources have sprung up in the area like wind turbines or alternative fuels. Likewise, if you are moving into an existing facility you will want to take a good look at your surrounding space to see if you can leverage any environmental factors such as heat or sunlight, or ocean water for cooling purposes.

4. Forecast and track your power consumption: Best practices when retrofitting your facility call for keeping a close eye on your short- and long-term power usage. This will be crucial in saving money on a day-to-day basis and measuring your progress down the road. As with any retrofit project, there is always the potential for something to go wrong. But with a robust power management solution you will be able to stay on top of power-related issues as they occur in real time.

Click here to see how Server Technology can help you manage your power throughout your retrofit project.

Top Data Center Power Trends of 2014



Right now, the mindset across the IT industry is to reduce data center power consumption in every way possible. Traditionally, data centers have been some of the most egregious environmental and financial offenders in the enterprise, as a typical data center can sometimes suck up as much energy as a small city.

As we dive deeper into 2014, some expected data center power trends will rock the industry, particularly as companies look for ways to slash their budgets and be kinder to the environment without affecting performance. Here’s a look at some of the leading trends:

Low power server alternatives: Over the past two decades, most servers have come in the form of a 19-inch rack-mounted package with an x86 compatible chip inside. Just about every server maintained a standard architecture that fit this model. In 2014, however, we will start to see major server vendors offer x86 models with low power designs for the first time, as well as low power “ARM” chipsets. This will give data center managers cost-effective solutions for processing data.

Natural solutions: Many enterprises are now choosing to build data centers in areas that are environmentally suitable for assisting with data center power operations. Facebook, for instance, recently constructed a new data center in Sweden—a facility that is being hailed as the most energy-efficient computing facility ever constructed. An average data center needs three watts of energy for power and cooling to produce one watt for cooling. Facebook’s Lulea facility, however, is three times more efficient. Look for more companies to follow Facebook’s clean carbon footsteps over the course of the next year.

Power monitoring: It’s hard to reduce energy efficiency if you can’t benchmark progress. A major trend for 2014 will be data center power monitoring. IT executives will use smart power meters and switching solutions to better understand how power is distributed in the data center, and how it can be better allocated or reduced. Smart power distribution units (PDUs) and switching units will play an integral part in creating more energy-efficient data centers this year.

For more information about how Server Technology can help your data center better manage its power supply so you can save money and reduce its consumption, please click here.

SPM Guides You Forward : Part Two - How much more can I grow?


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This is the second in a series of blog posts providing tips and tricks for answering common data center questions with the use of SPM. Last month, I gave some guidance on answering, “How do I identify the best places to install new IT equipment?” Once you understand the ways SPM can help you with that question, the next question tends to naturally follow.

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Question: How do I predict when I will run out of power?

The importance of the answer to this question is obvious. It is a primary input for growth and capacity planning in the near-term and long-term future of any organization with a data center.

  1. Understanding today’s power usage is the first step. SPM offers several levels at which to monitor the power usage from the granular outlet-level measurements of the POPS CDUs to the overall building-level Locations.
    1. Cabinets are a useful monitoring point for the obvious reason that the IT equipment being installed must fit within the capacity of the circuits brought into the cabinet. Setting up cabinets in SPM also provides a redundancy check for A/B power feeds in addition to comparison of power draw to capacity.
    2. Circuits are a means to aggregate current and power levels of multiple cabinet CDUs into hierarchical levels that are directly comparable to inputs of upstream power devices such as RPP, PDU, and UPS. Setting up circuits in SPM provides Smart access to dumb upstream power devices.
    3. The optional key-activated Custom Devices feature of SPM provides the ability to define SNMP capable upstream power devices. By entering the OIDs of input and output current, voltage, and power, the SPM can monitor the usage as reported by Smart RPP, PDU, and UPS devices.
    4. Locations are the top level of monitoring when trying to understand today’s usage in the organization. By completely setting up a meaningful hierarchy of CDU to Cabinet to Location(s) with Circuits and Custom Devices added, the data center is defined so that growth and capacity planning can move forward.
  2. While setting capacities for the items in “1” above, alert thresholds for total power of those Cabinets, Circuits, and Locations can be set as well. See the previous post for more tips.
    1. Alerts on Current measurements are needed to prevent tripping of circuit breakers or fuses. The safety rated levels for current on the CDU and Circuit phases are critical for this purpose on a moment-to-moment basis.
    2. Alerts on Power measurements are needed to understand proximity to general capacity limits when comparing equipment power usage and cooling requirements. This is typically useful at the Cabinet and Location levels above all else.
  3. Ultimately, the data center and facilities teams want to predict when power at each level will reach its limits. Knowing when growth will trigger the need for more resources is important for any rapidly growing organization.
    1. Predicting the future is a challenge, no doubt. The first thing to understand is past experience. By setting up Cabinets, Circuits, and Locations, and then waiting and watching for a sufficient period of time, one can then identify growing power usage at any particular level in the data center. The period of time to monitor is dependent upon the individual situation. There will typically be daily, weekly, and monthly cycles of power usage; however, the usage over several months will typically show the overall general trend.
    2. The predictive trends provided by SPM for power give two linear fits to differing time frames. For example, you may look for increasing usage based on 3 month and 12 month historical data. Additionally, like the standard trends, the predictive trends state the minimum, maximum, and average measurements over the given period of time.
    3. By setting up alert levels in #2 above, predictive trending analysis can extend to alerts on future conditions. On a per-device (Cabinet, Circuit, Location, etc.) basis, this alert can be activated for notification of a potential breech of the threshold within a specified period of time in the future.

Understanding growth, past, present, and future, is an important aspect of running the data center. For more information on Growth Planning, see the Application Note on the subject.

Please Vote for us in the DCS Awards



Every year, Data Center Solutions hosts the annual DCS Awards, designed to reward those in the data center industry who design, manufacture and supply data center products and solutions. Once again, Server Technology has been selected as finalists in the categories of "Power and Cooling Product of the Year" for HDOT and Data Center Management "Product of the Year" for SPM. Voting is open until May 1st. Winners will be announced at the DCS gala in London on May 15th.   

Please vote for Server Technology this year:

Keep an Eye on Power Consumption When Virtualizing Your Network Hardware

Right now data centers everywhere are in the process of virtualizing servers to save money and space. In fact, virtualization is being heralded as one of the best ways to reduce costs in the data center and enhance efficiencies. However, there is a hidden problem to virtualization that if left unchecked could put a serious damper on your cost saving plans: heat generation.

When systems become virtualized, the density of the hardware increases. As a result, power utilization rates shoot up and more heat is created in the process. In fact, the data center cooling market is expected to reach $8 billion by 2018—up from $4.9 billion in 2013.

As more and more equipment becomes virtualized in the data center in the coming years, IT managers are going to have to start monitoring both power consumption levels and environmental metrics. If left unchecked, high-density servers could cause power bills to skyrocket. Overheated equipment will also lead to increased expenses surrounding cooling equipment and could even lead to network crashes. Once a network experiences downtime, the financial loss could be devastating. In fact, the majority of data centers that go down for prolonged periods of time typically do not recover and often go out of business shortly thereafter.

If you are planning on virtualizing your data center, consider investing in a robust power distribution and monitoring solution so that you can watch for hidden fees and prevent network outages before they occur. Today’s leading data center power management software gives you the ability to keep track of both power consumption and environmental factors from any location over a Web browser.

For more information about how Server Technology can help you keep track of the power consumption in your enterprise data center, click here.

Take a Deep Dive into Data Center Capacity Planning


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These days, it is more important than ever to promote safe and responsible power consumption across your enterprise, and one of the most pressing areas to start is your data center. That’s because data centers suck up a lot of energy and consume a ton of resources. In fact, recent research shows that data centers consume about five percent of the total electrical use in the U.S. As resources become increasingly scarce and expensive, it is imperative to have a plan for ensuring that you properly disperse each and every watt of energy across your network.

But where do you start? Once you make the decision to monitor your energy consumption, there are a few key things to pay attention to, as outlined in a recent Server Technology white paper titled “The Practical Science of Data Center Capacity Planning.”

Here are some of the key takeaways from the white paper that you should take heed of as you begin your initial planning process:

Establish a benchmark: It’s easy to make changes, but it’s hard to track your progress and actually improve your power monitoring without first understanding your facility’s resources such as power, cooling, infrastructure and space. Analyze your current situation so that you know exactly what you need to improve on so that you can sufficiently measure progress as you move forward.  

Consolidate for success: Power is one of the leading drivers of cost in the enterprise data center. However, consolidating servers can help reduce power and, subsequently, costs. Recent interviews with leading executives indicate that they were able to reduce power by doing just that. As ING’s Ton Roberts explains, it’s all about planning ahead and consolidating where possible.

“When the data center is 60 percent full, you have to work out where the best place to install the new servers will be,” he said.

Best practices call for identifying where you can potentially slash power consumption. Additionally, it means planning ahead before you reach full capacity—or in other words, before it becomes an emergency situation.

Invest in a power distribution unit (PDU): One trend that IT executives everywhere are agreeing with involves the use of automated PDUs to stay on top of monthly power consumption. With a PDU, you will understand the granular details of your power consumption and will be alerted in the event that anything goes wrong. You can also control your equipment from a single dashboard so that if a server or switch goes down, you can stop power and address the problem from a remote location. One of the biggest benefits is that instead of searching all day—or week—for the source of your problem you can gain instant insight as to the location. This will also help reduce the likelihood of undergoing a system spike by turning equipment on and off in the process.

A robust monitoring solution will also come with the ability to track environmental changes in your data center, so you can prevent problems before they ever have the chance of occurring. .

Are you interested in adding responsible capacity planning solutions to your data center? This Server Technology white paper was compiled from the knowledge of 15 industry executives who oversee a total of 400 data centers, as well as a combined revenue of $350 billion and one million staff members. To access your free copy of the white paper for yourself, please click here http:/

Welcome to the Server Technology Solutions Site


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Since 1984, Server Technology has been a leading source for companies seeking data center power saving solutions. Its products and services help reduce downtime and improve energy efficiency through an extensive line of offerings that help IT managers monitor power consumption and make sure networks stay up and running.

Now, Server Technology is unveiling a new solutions-based micro-site to add to its arsenal of power consumption expertise. This site will act as a virtual library where users will find valuable content designed to offer information, tips and strategies for tracking and managing data center power.

Aside from serving as a resource where customers can find a wealth of value-driving white papers and information about Server Technolgy, the site will also serve as a solution for maximizing retro fit projects in the following areas:

  • SPM systems
  • HDOT hardware
  • 48 VDC solutions
  • wireless power monitoring

This way, customers can browse through the site while retrofitting data centers and find a multitude of tips, money saving options and best practices for maximizing data center power and space.

Server Technology hopes that its new micro-site will be a content-rich environment capable of catering to customers in need of advice for projects both big and small. It is a new endeavor designed to offer useful information without the tag of a sales pitch at the bottom. The site will help IT managers stay on budget while gaining the most amount of power usage effectiveness (PUE) possible.

So, are you ready to discover some great new power saving strategies? Come check out the new Server Technology micro-site and tighten up your power consumption practices by clicking here

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