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Telecom Providers: Reduce Truck Rollouts, Save Money


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The global telecommunications industry is growing at a rapid pace. According to Plunkett Research, in 2014, the market will reach about $5.4 trillion—up from $5 trillion in 2013. This increase is being driven in part by an escalating reliance on wireless and fiber-optic communication, as well as the emerging Internet of Things.

As networks become faster and larger, telecommunications providers are challenged to provide speedy and reliable service in a cost-effective way. Consider how expensive it is to deploy a service truck to a home or business every time there is a power-related issue with a Metro Ethernet Core or edge switch. This is a common problem; regularly deploying trucks uses precious gas and creates excessive wear and tear on utility vehicles.

While it’s impossible to completely eliminate truck rollouts, providers can significantly reduce the amount of daily utility vehicle deployments by investing in a 48VDC remote power management solution. Remote power management lets carriers perform remote power rebooting, and makes it possible to measure power loads in amps at each output.

Using remote power management, providers can take the extra capital that would otherwise be put into a gas tank and use it to support research and development for new programs—a process that is critical for expanding telecommunications networks and obtaining new customers. Additionally, remote power management can help providers improve customer service by spotting power-related network issues before they cause any problems and lead to customer dissatisfaction.

 Click here to learn more about how Server Technology, a leading provider of remote power management solutions, is helping the telecommunications industry improve efficiencies and save money. 

Study Shows U.S. Data Centers are Wasting Valuable Power


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The need for organizations to improve energy efficiencies has never been greater, as the price of fuel is increasing and several areas of the country are already mired in severe drought.

In fact, according to a new report from the U.S.-based Natural Resources Defense Council (NRDC) titled “Scaling Up Energy Efficiency Across the Data Center Industry: Evaluating Key Drivers and Beliefs,” U.S. data centers need to start doing more to reduce the amount of energy they are wasting in order to help improve environmental conditions . The report indicates that energy efficiency improvements have been slow to implement.

As the report explains, U.S. data centers waste about $3 billion worth of power every year. And last year, U.S. data centers used about 91 billion kWh of energy. By 2020, this number will skyrocket to 140 billion kWh. Providing this additional power will take 50 large coal-based power plants—which will generate 150 million tons of pollution—or its equivalent.

But as the report also explains, curbing data center power waste by 40 percent could save at least $3.8 billion. This is a savings of 39 billion kilowatt hours, annually.

Power distribution and monitoring software is a critical part of reducing waste in the data center. Operators need to be able to understand which devices are consuming the most amount of energy, and how they could better allocate energy throughout the data center to reduce unnecessary power draw. Until more data centers begin to actively measure and reduce the amount of electricity they are using on a daily basis, the amount of waste will continue to grow.

Click here for more information about how Server Technology, a leading provider of power distribution and monitoring solutions, can help your business reduce its environmental impact. 

NASA Exploring Options for a More Energy Efficient Data Center



The National Aeronautics and Space Administration (NASA) is currently looking for ways to make its data center at the Goddard Space Flight Center (GSFC) more energy efficient. The administration recently released an official request for information as it looks to devise a short-term solution, a transitional solution, and one that will support its long-term energy goals.

The request for information indicates that NASA is looking to invest in the following power management options, in addition to other data center solutions:

• Transformer-free UPS
• Power distribution units (PDU)
• Remote power monitoring at the rack level
• Server utilization solutions

Why is NASA exploring ways of becoming more energy efficient? The decision to investigate data center power-saving strategies is part of the Federal Data Centers Consolidation Initiative (FDCCI), which was established in February 2010 to combat unsustainable data center growth. The FDCCI aims to reduce the cost of data center software, hardware and operations. To accomplish this, it asked agencies to consolidate at least 800 data centers by 2015. The purpose is to drive cost savings and sustainability efforts and increase security in data center environments.

Here at Server Technology, we support the FDCCI and believe that every organization has a responsibility to consolidate and optimize data center operations. And we have all of the equipment that you need to consolidate your data center. Our PDUs and first-class power management software will give you the ability to monitor your power consumption and save valuable resources, including rack space. So you can grow your data center and go green at the same time.

Click here to read our new industry brief titled “Density in the Data Center” and learn how you can consolidate your data center and drive efficiencies with new high-density outlet technology.

Responsible Energy Consumption Is Now Everyone’s Priority


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The current drought in California is getting so bad that the California Water Foundation has proposed changing the featured animal on the state’s flag from a bear to a camel. The three-year drought has devastated the environment, and experts believe that the disastrous effects could last a full decade. The state recently announced that 17 of its rural communities are within 100 days of running out of drinking water. Despite all these dire water-related outcomes, data centers continue to pump out massive amounts of water and energy on a daily basis to cool and power their networks.

If we want to end the current water shortage that is engulfing the Southwest portion of the U.S., business leaders need to take a more active role in curbing the amount of energy they consume. But here’s the good news: It doesn’t have to be a painful process. Reducing power consumption in your data center can save you money, and it comes with many different green initiatives. And with the right technology, you can increase efficiencies and gain more visibility into how your network operates—all with small capital and operational expenditures.

Server Technology is one company that can help you run a greener data center. Its Sentry Power Manager solution provides real-time power measuring, monitoring and reporting tools that your business can use to understand how each amp of energy is used. With the Sentry Power Manager, your business can improve uptime, plan ahead for future growth and get the most out of your data center equipment.

Click here to download a free demo of the Sentry Power Manager.

Introducing Fast Movers with Server Technology


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What are Server Technology Fast Movers? With a 30-year legacy, our desire to meet our customers' ever changing data center power distribution requirements resulted in thousands of designs across multiple product lines. Sorting through this dizzying array to find that right one for your needs is like car shopping. Do I want a base model or tons of features? A compact or full-size? 2WD, AWD or 4WD? Colors? To help relieve some of that anxiety, our product managers identified the Fast Movers consisting of not just popular PDUs, but units with quick turnaround, typically shipping in 2-5 days, and you still get to pick your color.

Where do you find these STI Fast Movers? As you browse through our Products, look for the FM badge on the lower left-hand corner. These Fast Movers are some of our most popular designs and used by some of the industries' most recognized names.

Not finding what you are looking for? Server Technology has thousands of other possible PDU designs available. Still not finding what you are looking for? Try building your own PDU with the Server Technology Build-Your-Own HDOT configurator where you will be able to, well…build your own Smart PDU.

Successful SDN Migration Needs a Reliable Power Monitoring Solution


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How safe is software-defined networking (SDN) for data centers? Here at Server Technology, your source for data center power monitoring solutions, we hear this question a lot. Our response is that it would be unwise to invest in such a new and emerging technology without the ability to ensure safe and responsible power distribution throughout its life cycle, from installation to when it’s time to scale.

SDN, like many other emerging technologies currently being considered for use in data centers, has the ability to facilitate cost savings by driving network efficiencies. As the technology allows for the physical separation of the control plane from the forwarding plane on a network, the network becomes more agile, easier to program and control. So, by this means, SDN allows the network infrastructure to be abstracted and capable of hosting services and applications using the OpenFlow protocol.

But achieving a carrier-grade network through SDN does not come without its share of risks. There are many concerns about SDN, which will be addressed in the SDN Lab at the upcoming Interop New York Conference (Oct. 1-2 at the Javits Center). The purpose of the lab is to ascertain whether SDN, a technology that is still in its nascent stage, is ready for full-scale use at the enterprise level. Right now there are many concerns about SDN performance, security, interoperability and scalability. To ensure continuous energy for the experiments at Interop, Server Technology has been tasked with providing power monitoring throughout the expo.

One SDN concern to be addressed by the lab is power draw. For capacity planning, operators need to see SDN power draw in real time and whether system crashes can be avoided. 

Server Technology’s data center power monitoring solutions, which include data collection management, power measuring and device-level management, make it possible to gain a crystal-clear view of how every piece of software and hardware interact in the data center. If you are considering installing SDN, or other new technologies, click here to learn more about how Server Technology can provide your business with the critical oversight necessary for ensuring a safe migration.  

Server Technology to Bring the Power to SDN Lab at Interop


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On Oct. 1-2, New York City’s Javits Center will host the much anticipated Interop expo, a premier convention where network professionals will come to test and showcase the latest business-driving technologies. And this year, all eyes will be on Interop’s Software-Defined Networking (SDN) Lab, a purpose-built lab designed to test open source SDN software, as well as vendor-specific SDN systems and applications. Its purpose will be to ask the question of whether SDN is reliable enough to drive data center efficiencies.

As a complex multivendor standards-based testing facility, Interop’s SDN Lab presents a challenge to vendors that require constant and reliable power distribution. In order to freely experiment with bleeding-edge technologies, vendors need a way of ensuring that they will not overload circuits and cause outages—a problem that if unchecked could have disastrous consequences for the entire expo.

Server Technology, a longtime power monitoring and distribution provider for Interop, is proud to announce that it has been selected to provide essential power distribution services for the SDN Lab as it tests the interoperability of SDN products and demonstrates how they can be used in a variety of different environments.

Server Technology’s power monitoring software will provide necessary oversight as network professionals experiment with changing workloads and conditions, route various amounts of traffic to devices, and integrate applications and network resources using APIs and controllers. In so doing, Server Technology will prove how power monitoring is absolutely essential for companies looking to experiment with new technologies. 

Click here to learn more about the equipment that Server Technology will use to power the SDN Lab at Interop New York. 

Are you Expanding Your Data Center? Read This First



Christmas came early in your data center this year. You got a budget increase. Right now you are probably feeling like a kid in a candy shop as you eye new servers, routers and switches and plan exactly how you want to expand your facility.

But hold your horses and stop for a minute before you make any big purchases. Sure, right now your IT department has the money to expand its network infrastructure. But will it still have the money to support it next year? Or the year after?

Unfortunately, many IT managers fail to take capacity planning into account when expanding their facilities. And they don’t realize it until they run out of room and need to compensate by purchasing extra storage space or power—which comes at a premium—when they get into trouble.

So, if you are looking to expand your facility, we encourage you to look into a way that you can monitor your data center power consumption at all times. It’s all about having access to previous energy history, current draw and anticipated future power consumption levels. This way, you can spot a capacity shortage before it happens and save the headache of having to deal with it.

Server Technology, a supplier of data center power monitoring solutions, can provide your organization with smart and metered power distribution units that can provide you with everything you need to know about how your facility uses power. With this information, you can confidently expand your operation and grow your business. Click here for more information. 

Power Management Solutions for a Mobile World


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You’re installing a new piece of IT equipment into a rack, and you need access to critical information from your power distribution unit (PDU) so as not to overload the system. Unfortunately, it’s well over 100 degrees in your data center, which is very uncomfortable. Isn’t there another way to obtain the data without having to be around the equipment?

As it turns out, there is. The trick is to invest in a mobile power distribution monitoring solution that will stream data directly to your cell phone. Instead of having to manually extract information from hot, uncomfortable servers or locked areas of your facility, a mobile solution will grant you easy access to critical information right over the interface of a tablet or smartphone.

Server Technology is pioneering this technology with its ST Eye Bluetooth mobile application, which allows you to monitor critical POPS, PIPS and PDU environmental data on any mobile device. All you have to do is connect to your wireless network and the app will stream information without linking to a physical device. By simply logging into the PDU through a secure Web interface, you can obtain access to any cabinet in your data center.

This affordable solution gives data center operators the ability to carry around their mission-critical power information wherever they go. From the boardroom to the lunchroom, the ST EYE allows end users to be constantly connected to the data center power supply. Click here to read the application note and learn more about it. 

SPM Guides You Forward : Part Five - What happened?


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This is the fifth in a series of blog posts providing tips and tricks for answering common data center questions with the use of SPM. In my last post, I gave some guidance on answering, “How do I prove power system redundancy?” Though uptime is of prime concern, there will occasionally be outages at some level of the power chain which leave us scratching our heads.

Question: What happened to cause this outage?

Depending upon who you ask, anywhere from 40% to 80% of outages are caused by “human error”. Of course, there is wide variation in the definitions of “outage” and “human error”, but the point is that power outages caused by human error are presumed to be correctable and preventable.

  1. Before you worry about the details of what happened, you must have received notification that something of negative impact did occur. SPM brings these alerts to you in the form of emails.
    1. Meaningful alerts start with naming the components and sub-components of a system appropriately based on connections with other equipment and physical location or relevance. SPM allows access into the depths of the Server Technology CDU for convenient naming of infeed power connections, outlets to rack devices, and environmental sensors. Additionally, groupings of outlets and racks/infeeds allows for larger scale organization of equipment.
    2. The alerts are, of course, based on thresholds that describe the in-bound / out-of-bound conditions of particular power and environmental measurements. These are best set with the culture of the organization in mind. That is, set them initially lax or tight based on whether it is better to receive under-alerting or over-alerting. Then, most importantly, review those threshold levels on a regular basis to keep your system in tune with the organizational goals.
    3. Finally, SPM will provide its alerting through email. Be sure to set these to send to the right personnel, and only the right personnel.
  2. Once you get that alert, it then becomes incumbent upon you to identify what led up to the condition of concern. SPM provides trending and reporting of all critical values for these purposes.
    1. Create meaningful trends within SPM to display the critical power and environmental parameters. The trending configurator allows for multiple point metrics, overlaying of time periods, and overlaying of different types of metrics such as temperature with power.
    2. Once an event has occurred, it can be quite useful to keep a close eye on that particular section of the data center or particular equipment. SPM’s built-in live-updating Views configurator will allow each user, no matter their responsibility to see what is happening in the data center while performing their everyday tasks.
    3. Continuing on the proactive discussion, any trends and reports you build for understanding recent events can be, in turn, set to a scheduled email to keep you informed of conditions that may be approaching alert again.
  3. Returning to the concept that most downtime in the data center is due to human error, an analysis of what happened leads to the question of “who did what?” and “what can we do better?”
    1. The first step to accountability and traceability is to assign appropriate user rights to personnel interacting with SPM. Authentication can be setup using LDAP(S) or TACACS+ like most other network software. Additionally, setup user rights within SPM to be sure that only the right people have access to make changes to the system or to control CDU outlets or configurations.
    2. When an alert occurs that could be personnel related, be sure to check the SPM logs for event details and times.
    3. Finally, SPM can help avoid certain personnel errors through scheduling maintenance outlet control actions. This can be particularly useful when the desire is to be sure that certain equipment is powered up at particular times.

Though your data center may be designed to Tier IV, and your personnel and processes proactively optimized, downtime will happen at some time at some level in the power chain. It becomes incumbent upon the responsible personnel to find out “What happened?” to cause the outage. SPM helps find the answers. For more information on troubleshooting using SPM, contact our technical staff at

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